The top market players, like Google, Facebook, Amazon, and Apple, have been able to take over the market. It continuously goes on growing, while other companies struggle to survive. One of the critical factors that makes it possible is this idea So let us take a look at the specifics of Walled Garden to have an understanding.
Closed Ecosystem – Walled Garden Idea
It refers to a closed ecosystem. Here, it controls all the operations of the ecosystem. The operator of the ecosystem influences the process. The part of the ecosystem that is available for use freely is the walled garden. It has restrictions, or walls so that not everything can be accessed. A garden can also be termed as an environment that has authority over the user access to the content and the services of the Internet.
The Walled Garden navigates the user to particular sites, restricts their access to sure others. It also allows or prevents access and selection of materials. This term was coined by the founder of Tele-Communications Inc., John Malone. It was later taken over in 1999 by the network carrier giant AT&T. One of the most famous recent examples of the same is Apple and its ecosystem. The ecosystem of iOS makes sure that Apple has complete control over it. It eventually results in a much secured and tweaked interface overall. The idea not only helps them get high returns on their products. It also helps them to retain their customers for a more extended period.
Another more ubiquitous use of this garden is in schools and colleges. These help the schools and colleges to regulate the sites being accessed by their students. This also restricts if they try to access any inappropriate site. Even the teachers are monitored and are made sure that they do not use the college internet for additional content. This type of method is also used by network carriers as well as mobile phone companies. It is to limit the amount of material being provided to the user.
Advantages Of Having A Walled Garden
Despite the slew of features provided and the advantages achieved with the implementation of a walled garden, it is still an unpopular choice. It is because people feel restricted by the idea. Take for examples iOS. The user interface is fast and fluid and is one of the best operating systems.
Since it is a walled garden, there are no customization options and no ability to side load an app. There are too many restrictions regarding the usage of third-party applications. These problems are rare with the user of the Android operating system. It has much more flexibility over the usage of their phones. The criticism of Walled Garden has reached such an extent that people call it with different names such as “walled prison.”
Garden with a wall is not as widespread as it should be. It is because people are moving over more and more open-source ecosystems. There is no denying that these types of ecosystems are very profitable. They are perhaps the best way to do business during the industry’s maturing days.